Musharaf ibrahim

Musharaf “Filmmusse” has spent the past five years building a trusted community of film and entertainment fans across 955 posts, where he shares recommendations and analyses of what to watch.

With a background in journalism, he brings a unique voice to the traditional reviewer role and translates it into formats that strongly resonate with younger audiences.

He also uses his platform to practise his acting skills, and that content alone has generated more than 1.5 million views.

Recently, he has demonstrated his interview talents on red carpets at events such as Guldbaggen and Netflix gala premieres.

Musse is, without comparison, the go to creator for studios and distributors looking to combine short format storytelling with clever reviews.