Case Study - The Monkey
2x Your tiktok paid results
with creator content vs. traditional film spots.
El reto
Gen Z horror fans crave more than trailers
How can we increase ad recall and boost paid performance on TikTok for a cinema release in a saturated horror market?
La visión
Gen Z horror fans crave more than trailers
They want deeper insights, hidden details, and fan-first content. Instead of pushing generic ads, we tapped into creator culture to drive relevance and recall on TikTok.
Contenido de los creadores
La solución
We built three tailored TikTok concepts:
- Fan Theory
- Trailer Breakdown
- Voxpop (street interviews)
These organically reached over 150K views, with the top post leveraged for paid ads.
La confianza es
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We need to celebrate young cinephiles while creating unique content tailored to each release that resonates with what works on TikTok. Vievo brilliantly bridges the uniqueness of the film industry with the creator fandom thriving on the platform.
Marie-Louise Uldall Petersen, responsable de redes sociales de
Objective
Utilise film-specific creator content as part of the paid content strategy
Lower price-per-result
50%
Engagement rate
7.5%
La actuación
2x Results
vs. traditional spots
Admissions during promoted weekend was 4x and 2x higher than neighboring territories.
50% Lower Price-per-result
7.5% Engagement Rate
15-sec Views
Avg. Watch Time
Video Completions
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