CASE STUDY Together
Together on TikTok:
Why Creatives Beat Targeting - Every Time
Release
June 2025
Estimated read time
5 min.
SERVICES
Creators
moviesmedmatty
vievovision
eibyen
PLATFORMS
Performance Beyond Audience Data
THE CHALLENGE
For the Danish release of Together, SF Studios partnered with us to lead a TikTok-first campaign.
The objective: drive performance using TikTok-native storytelling, creator content, and smart media strategy.
But we were clear from the start:
TikTok isn’t about micro-targeting.
It’s about creative variety and platform-native storytelling.
Creatives > Audience Data
The Insight
The algorithm rewards:
Broad targeting
A minimum of six unique creatives per ad group
Creative diversity: red carpet, memes, creators, BTS — all in the mix
TikTok users rarely see the same ad twice. What wins is rotation — not repetition.
We followed TikTok’s best-practice playbook and applied it directly to the Together campaign through creator content.
content & creators
Keeping it reall (and local)
Our creator lineup:
Marius – Denmark’s top film creator
Sascha – Horror and true crime podcaster
Mathias – Paired with Marius for a dynamic duo piece
This creator mix ensured we spoke to multiple subcultures on the app — without fragmenting the media plan.
creator Content
THE Performance
earned media value
3x ROI
Eng. rate
5.86%
Cost-per-click
35%
lower than film spots
The results confirmed what we already knew
Fresh, diverse creatives outperform segmented targeting - every time.
What film marketers can learn
Audience splits won’t save a stale video. High-performing campaigns need volume and variety.
TikTok is a creative-first platform
Marius, Sascha, and Mathias brought tone, humour, and insight — not just followers.
Use local creators to unlock authenticity
On TikTok, low frequency meets high consumption. The algorithm demands new inputs constantly.
Match platform behavior, not legacy media tactics
Final thought
Film marketing has changed.
On TikTok, the winner isn’t who knows the audience best — it’s who shows them the best content.
And Together showed us just how far that approach can go.