Case Study - Together
Together
on TikTok
Why creatives beat targeting - every time.
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The Challenge
Perfomance Beyond Audience Data
For the Danish release of Together, SF Studios partnered with us to lead a TikTok-first campaign.
The objective: drive performance using TikTok-native storytelling, creator content, and smart media strategy.
But we were clear from the start:
TikTok isn’t about micro-targeting.
It’s about creative variety and platform-native storytelling.
The Insight
creatives > Audience Data
The algorithm rewards:
Broad targeting
A minimum of six unique creatives per ad group
Creative diversity: red carpet, memes, creators, BTS — all in the mix
TikTok users rarely see the same ad twice. What wins is rotation — not repetition.
We followed TikTok’s best-practice playbook and applied it directly to the Together campaign through creator content.
Creator Content
Keeping it real (and local)
Marius – Denmark’s top film creator
Sascha – Horror and true crime podcaster
Mathias – Paired with Marius for a dynamic duo piece
This creator mix ensured we spoke to multiple subcultures on the app
- without fragmenting the media plan.
The Performance
Results
in numbers
The results confirmed what we already knew.
Fresh, diverse creatives outperformed segmented targeting - every time.
Lower EMV
Higher Eng. Rate
Lower CPC
What Film Marketers Can Learn
TikTok is a creative-first platform
Audience splits won’t save a stale video. High-performing campaigns need volume and variety.
Use
local creators to unlock authenticity
Marius, Sascha, and Mathias brought tone, humour, and insight — not just followers.
Match platform behavior, not legacy media tactics
On TikTok, low frequency meets high consumption. The algorithm demands new inputs constantly.
FinalThought
Film marketing has changed.On TikTok, the winner isn’t who knows the audience best — it’s who shows them the best content.
And Together showed us just how far that approach can go.
Do you also want to start driving communities on TikTok?
Reach out today and set up a meeting.