CASE STUDY Last Breath
How Adaptive Content Strategy increased Performance for Last Breath
Release
June 2025
Estimated read time
5 min.
SERVICES
Creators
timmfilmriss
PLATFORMS
The Campaign Setup
Test, Adapt, Scale
Test
Initial content variations were run for 7 days
Hook rate, engagement, and scroll depth for top performers
Edit
Top performers were pushed with increased spend
Scale
3 full testing cycles over the campaign duration
Repeat
€0.016
€0.014
€0.010
Phase 1
Phase 2
Phase 3
This test-and-learn model let the campaign evolve in real time - a necessity for competitive attention on TikTok and Meta.
creator Content
timmfilmriss
Film content
THE CHALLENGE
How Do You Stop the Scroll in 2025?
In today’s attention economy, scroll-stopping content is the difference between going viral and going unnoticed.
SquareOne Entertainment wanted to cut through the noise for their new drama Last Breath — a tense, claustrophobic thriller with a breath-holding premise. But how do you plan a campaign when trends shift daily and algorithms change weekly?
“It’s not about planning months in advance. It’s about adapting in real-time”
- Nikolaj Mathies, Head of Fandom
The Insight
Content Is the Real Differentiator
Forget traditional audience segmentation.
At Vievo, content pillars are no longer based on age, gender, or assumed genre preferences. Instead, they’re defined by:
Narrative clarity
Hook strength
Posting cadence
Consumers today are post-demographic. What captures their attention isn’t always what matches their profile — it’s what feels relevant in the moment.
THE creator
With 1.8 million views on YouTube and 8.1 million on TikTok, Timm is a powerhouse for German-language film content.
Known for hot takes and sharp reviews, Timm has cultivated a loyal audience of cinephiles who trust his voice. For Last Breath, he brought the film’s central question — How long can you hold your breath? — into real life by challenging fans on the streets of Germany.
This interactive, creator-led spin turned a film concept into a community challenge.
THE RESULTS
Creator content outperformed every metric
Improvement vs. Film content
lower CPC
42%
higher CTR
79%
higher eng. rate
127%
higher hook rate
32%
Creator content + paid amplification = explosive results
What film marketers can learn
Trend cycles are shorter than production cycles. Embrace real-time adaptation to stay relevant.
Content agility beats long-lead planning
Your first 3 seconds are everything. Timm’s street challenge framed the film’s concept in an instantly engaging, TikTok-native format.
Hook-first storytelling wins attention
Creators replace amplify your narrative
When paired with film content, creator content doesn’t dilute the message. It enhances it — especially when budgets support both.
Want to do this yorself?
Collaborate with creators who understand your audience, not just your genre
Design your campaign for iteration — include time and budget for multiple creative rounds
Focus on measurable KPIs like hook rate, engagement, and view-through
Don’t just go organic — support creator content with strategic paid media
Here’s what to prioritize:
Final thought
Marketing a film today isn’t about trailers alone. It’s about storytelling across formats, driven by data, and shaped by culture in motion.
With the right creators and adaptive content strategy, even the most niche drama can hold its breath and capture the spotlight.