CASE STUDY Dangerous Animals
How True Crime TikToker Sasha Helped SF Studios Reach Horror Fans with Dangerous Animals
Release
June 2025
Estimated read time
3 min.
Engagement rate
12%
cpc
0.16€
Views
240k
Regardless of how niche the target audience is, Vievo knows how to match the film with a creator who knows exactly how to engage that group of fans.
SF Studios
THE CHALLENGE
How do we engage the horror and creature feature fans on TikTok?
When SF Studios set out to promote their unique creature feature Dangerous Animals , they faced a challenge:
How do you reach the modern horror fan - especially women - on TikTok without feeling forced or fake?
The Insight
It wasn’t about follower count. It was about fit. Vievo’s data pointed toward creators in the true crime and horror podcast ecosystem, where storytelling and creep-factor converge.
That’s where Sasha came in.
THE creator
With over 42,000 TikTok followers and a steadily growing podcast audience, Sasha had built a reputation for:
Creepy facts & folklore
Horror movie recommendations
Chilling true crime cases
Her niche was hyper-engaged — and hungry for content that blurred the lines between fiction and fear.
“Her storytelling style made her a perfect match for Dangerous Animals — part documentary, part nightmare fuel,”
- Marius Emborg, Head of Creators
THE SOLUTION
Sasha crafted a spine-tingling TikTok clip that felt like one of her usual stories — except it was based on the film. No hard sell. Just organic horror content that blended fact with fiction.
What film marketers can learn
The tighter the niche, the higher the trust. Horror fans don’t want mass-market ads — they want insiders.
Niche creators are gold
The most effective content didn’t push the film — it pulled people in with tone, format, and authenticity.
Storytelling > Selling
Engagement matters more than followers
Film creators like Sasha often outperform larger accounts in both engagement and conversions.
Want to do this yorself?
Identify micro-creators aligned with your niche
Use creators with a natural content overlap (not just reach)
Track engagement rate over vanity metrics like total views
Give creators creative freedom
Here’s what to consider:
Final thought
In an age of fragmented audiences, this campaign proved one thing:
You don’t need to shout louder — you just need to speak the right language to the right people.