Case Study - Dangerous Animals
True Crime and horror fans
How true crime tiktoker Sascha helped SF Studios reach horror fans
with Dangerous Animals.
The Campaign Setup
How do we engage the Horror and creature feature fans on TikTok?
How do we engage the horror and creature feature fans on TikTok?
When SF Studios set out to promote their unique creature feature Dangerous Animals , they faced a challenge:
How do you reach the modern horror fan - especially women - on TikTok without feeling forced or fake?
The Insight
Content is the real Differentiator
It wasn’t about follower count. It was about fit. Vievo’s data pointed toward creators in the true crime and horror podcast ecosystem, where storytelling and creep-factor converge.
That’s where Sascha came in.
The Performance
Results
in numbers
The results confirmed what we already knew.
Fresh, diverse creatives outperformed segmented targeting - every time.
Organic VIEWS
Eng. Rate
Lower CPC
Creator Content
The Solution
Sascha crafted a spine-tingling TikTok clip that felt like one of her usual stories - except it was based on the film. No hard sell. Just organic horror content that blended fact with fiction. Additionally we reduced the click price compared to film spots with 36% on TikTok showcasing how creator content not only drives organic engagement, it also over-perform traditional film spots.
People
Trust is
Shared
Don't take our word for it.
Regardless of how niche the target audience is, Vievo knows how to match the film with a creator who knows exactly how to engage that group of fans.
Marie-Louise Uldall Petersen
Social Media Manager
The Creator
With over 50.000 followers on TikTok
and a steadily growing podcast audience, Sasha had built a reputation for:
- Creepy facts & folklore
- Horror movie recommendations
- Chilling true crime cases
Her niche was hyper-engaged - and hungry for content that blurred the lines between fiction and fear.
“Her storytelling style made her a perfect match for Dangerous Animals - part documentary, part nightmare fuel,”
- Marius Emborg, Head of Creators
What Film Marketers Can Learn
Niche creators
are gold
The tighter the niche, the higher the trust. Horror fans don’t want mass-market ads — they want insiders.
Storytelling
> Selling
The most effective content didn’t push the film - it pulled people in with tone, format, and authenticity.
Engagement matters more than followers
Film creators like Sascha often outperform larger accounts in both engagement and conversions.
Want to do
this yourself?
Here's what to consider:
- Identify micro-creators aligned with your niche
- Use creators with a natural content overlap (not just reach)
- Track engagement rate over vanity metrics like total views
- Give creators creative freedom
FinalThought
In an age of fragmented audiences, this campaign proved one thing:
You don’t need to shout louder - you just need to speak the right language to the right people.
Do you also want to start driving communities on TikTok?
Reach out today and set up a meeting.