Case Study - Comic Con Denmark
Where Heroes Meet
Comic Con is a global phenomenon, and for the Danish edition, the organizers needed to bridge the gap between international pop culture and the local community.
The Challenge
Making a political Irish Hip-Hop film resonate in Denmark
Kneecap, an Irish-language comedy-drama rooted in politics, rebellion, and hip-hop, isn’t your typical mainstream release. So when Camera Film brought it to the Danish market, the brief wasn’t just to “promote a film” — it was to find cultural relevance.
The Brief
Comic Con is a global phenomenon
and for the Danish edition, the organizers needed to bridge the gap between international pop culture and the local community. They tasked Vievo with activating the Danish fanbase, managing top-tier talent, and capturing the energy of the event in real-time.
The Solution
Strategic Influencer Activation
We collaborated with three of Denmark’s most significant content creators. Together, they command a following of 900,000 people - equivalent to roughly 15% of the entire Danish population.
-
RobinSamse
The power couple that has been producing content for 13 years. Known for their legendary gaming channel, they also engage fans with "Project Nerd Home," a series documenting the construction of their own geek-inspired home.
- Marie Watson
A standout voice in the gaming scene, Marie is known for her high-energy livestreams. In 2025, she cemented her status by winning Best Female Content Creator and Moment of the Year at the Danish Game Awards.
- Simon “Flamesman1” Langhoff
A true veteran of the Danish digital landscape. Since 2008, Simon has entertained an entire generation with humorous sketches, character work, and high-end special effects. Through iconic series like Billy & Jimmy and Piloterne, he has built a unique universe where comedy meets creativity, defining Danish internet culture for over a decade.
Event build & VIP experience
Vievo designed and executed a massive 50-square-meter meet & greet and merchandise booth. To ensure the talent had a comfortable space to recharge, we built an exclusive VIP area decorated with custom interiors produced specifically for the event by Vievo. The activation was a massive draw, creating queues that snaked all the way through the Bella Center in Copenhagen.
The Solution
Real-Time Content Production
Our creator, Vievovision, conducted on-the-ground interviews with celebrities and cosplayers. We established a rapid workflow that allowed us to edit and post these interviews to Comic Con’s official social channels in less than 12 hours.
In addition, Vievo deployed a dedicated two-person film crew to capture the atmosphere, activations, and fan interactions across the convention floor, producing the official Comic Con Denmark aftermovie later used to promote future editions of the convention.
Ursula Video
Eng. Rate
Eng. Rate
Marvel vs DC
Squid Game Interview
The Performance
Results
in numbers
The content strategy delivered immediate, high-value visibility. By moving away from inflated metrics and focusing on genuine interaction, we achieved a highly effective engagement rate.
Eng. Rate
Eng. Rate
The Performance
Results
in numbers
The results confirmed what we already knew.
Fresh, diverse creatives outperformed segmented targeting - every time.
Organic Views
Eng. Rate
Lower CPC
Vanessa von Feilitzen
Project Manager/Marketeer
Easyfairs Nordic
the best after movie we’ve ever had
Bringing Vievo on board for influencer activation and content creation was one of our best decisions for the comeback of Comic Con Denmark. They drove real ticket sales and captured the event’s energy perfectly in the best after movie we’ve ever had. Already secured them for our next event - highly recommended!
FinalConclusion
Comic Con Denmark was such a big success that 2026 event dates have already been announced. As a result of this successful activation, the company behind the convention - one of Europe's largest event organizers, Easyfairs - has already booked Vievo again for next year.
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