Case Study - Last Breath
Adaptive tactics Drive results
Explore how adaptive content strategy
increased performance for Last Breath.
The Campaign Setup
Test, Adapt, Scale
This test-and-learn model let the campaign evolve in real time - a necessity for competitive attention on TikTok and Meta.
were run for 7 days.
Creator Content
Drive Excitement
We created dynamic, social first content for the Last Breath
marketing campaign, designed to capture attention fast and
drive excitement for the film across platforms.
Film Content
Platform ready Edits
We produced platform ready edits of the film’s key content
including trailers, clips, and promotional moments, ensuring
every asset hit fast, felt native, and built momentum for the release.
The Challenge
How do you stop The Scroll in 2025?
In today’s attention economy, scroll-stopping content is the difference between going viral and going unnoticed. SquareOne Entertainment wanted to cut through the noise for their new drama Last Breath — a tense, claustrophobic thriller with a breath-holding premise. But how do you plan a campaign when trends shift daily and algorithms change weekly?
“It’s not about planning months in advance. It’s about adapting in real-time”
- Nikolaj Mathies, Head of Fandom
The Insight
Content is the real Differentiator
Forget traditional audience segmentation.
At Vievo, content pillars are no longer based on age, gender, or assumed genre preferences. Instead, they’re defined by:
Narrative clarity
Hook strength
Posting cadence
Consumers today are post-demographic. What captures their attention isn’t always what matches their profile — it’s what feels relevant in the moment.
KPIs
Results
in numbers
Creator content outperformed every metric.
Improvement vs. Film Content.
Lower CPC
Higher CTR
Higher Eng. Rate
Higher Hook Rate
Creator Content + Paid Amplification = explosive results
The Creator
With 1.8 million views on YouTube and 8.1 million on TikTok
Timm is a powerhouse for German-language film content.
Known for hot takes and sharp reviews, Timm has cultivated a loyal audience of cinephiles who trust his voice. For Last Breath, he brought the film’s central question — How long can you hold your breath? — into real life by challenging fans on the streets of Germany.
This interactive, creator-led spin turned a film concept into a community challenge.
What Film Marketers Can Learn
Content agility beats long-lead planning
Trend cycles are shorter than production cycles. Embrace real-time adaptation to stay relevant.
Hook-first storytelling wins attention
Your first 3 seconds are everything. Timm’s street challenge framed the film’s concept in an instantly engaging, TikTok-native format.
Creators replace amplify your narrative
When paired with film content, creator content doesn’t dilute the message. It enhances it — especially when budgets support both.
Want to do
this yourself?
Here's what to prioritize:
- Collaborate with creators who understand your audience, not just your genre
- Design your campaign for iteration - include time and budget for multiple creative rounds
- Focus on measurable KPIs like hook rate, engagement, and view-through
- Don’t just go organic - support creator content with strategic paid media
FinalThought
Marketing a film today isn’t about trailers alone. It’s about storytelling across formats, driven by data, and shaped by culture in motion.
With the right creators and adaptive content strategy, even the most niche drama can hold its breath and capture the spotlight.
Do you also want to start driving communities on TikTok?
Reach out today and set up a meeting.